Source: Michael Doyle Their Name Liveth For Evermore: The Great War Roll of Honour for Leicestershire and Rutland.
He was the son of George William Measures, an agricultural labourer, born 1858 in Colsterworth, Lincolnshire (son of George Measures, 1828-1913 and Ann Deacon, 1833-1874) and his wife Sarah Measures (nee Moseley, married in the October quarter of 1878 in the Billesdon, Leicestershire district), born 1853 in Lichfield, Staffordshire. Fred was born in the October quarter of 1885 in Gaulby, Leicestershire, his siblings were, Henry, an agricultural labourer, born 1879, Sarah J., born 1882, William Oswald, born in the July quarter of 1883 and Ellen, born in the January quarter of 1890, all his siblings were born in Gaulby, in April 1891 the family home was at Three Gates, Gaulby. Fred’s mother died aged 43 years in the July quarter of 1895 in the Billesdon, Leicestershire district. In March 1901 Fred was absent from the family home at Gaulby, residing there was his father, a farm labourer, his step mother, Annie Eliza Measures (nee Wright, married on the 6th October 1896 in All Saint’s Church, Somerby, Leicestershire), born 1863 in Egleton, Rutland and his sibling, Ellen, half-blood siblings, Margaret Louise, born on the 11th October 1897 and Kate Annie, born 1900, the latter two siblings were both born in Gaulby, and his step brother Archibald Wright, a farm worker, born 1889 in Somerby, Leicestershire, meanwhile Fred was employed as an ordinary general labourer and was residing at the Black Horse Inn, Tugby, Leicestershire. In April 1911 Fred was absent from the family home in Gaulby, residing there was his father a disabled general labourer, his step mother and half-blood siblings, Kate, a schoolgirl, Alice Evelyn, a schoolgirl, born 1904 in Gaulby, George Harold, a schoolboy, born 1906 in Billesdon and Agnes Olive, born on the 22nd April 1907 in Gaulby, meanwhile Fred was employed as an ironstone quarryman and was residing as a lodger at Barrow, Rutland.
Fred’s army service enlistment documents do not survive, therefore the currently available information pertaining to his military service has been obtained from the following sources: - 1921 HMSO Publication, Soldiers Died in the Great War, 1914 - 1919, WW1 Service Medal and Award Rolls, Army Registers of Soldiers’ Effects, WW1 Medal Rolls Index Cards, WW1 Pension Ledgers and Index Cards and the Commonwealth War Graves Commission Registers.
Enlisted/Attested in Melton Mowbray into the Regular Army. Date not known.
Joined. At Leicester. Date not known.
Posted. To Leicestershire Regt. Pte. Date not known.
Allotted the Regimental Service number 16419.
Posted. To 2nd Bn. Leicestershire Regt. Pte. Date not known.
First entered the theatre of war in France. 27/5/15.
Reported missing in action. In the Field. 25/9/15.
Officially accepted to have been killed in action. In the Field. 25/9/15.
Body not recovered. Commemorated on the Loos Memorial, Pas de Calais, France.
Awarded the 1914-15 Star, British War Medal and Victory Medal.
In the event of his death, Fred nominated his father George as his sole legatee.
The War Diary records: 25 Sept-15 - At 5.30am the Battalion was in positions of readiness in accordance with orders in four lines opposite their objective with bombing parties, sandbag parties and carrying parties all arranged and in position. At 6.00am the first line got over the parapet quickly followed by the second, the left had to right form to get in line with the right as the trench ran back from a salient near the centre. As the first two lines went out the third and fourth filed into the vacant positions in the firing line. The gas affected a number of our men, and the smoke caused a dense fog and direction was difficult. Casualties began at once and the third line was ordered out to fill up gaps. Owing to the thick smoke it seemed likely that gaps would occur on the flanks and at 6.07am the fourth line was sent out with special instructions to maintain touch with the units on either flank. At about 6.10am the left were over the German parapet and our flag was seen flying on their lines. The left went forward with such dash that they outstripped the 2/8th GURKHAS and came in for a lot of fire from rifles and maxim guns from our right. This caused a good many casualties including all the officers and most of the NCOs of “A” Company which was the extreme left. Undeterred the men went on, got over the uncut wire and reached the road with parties of the 2/8th GURKHAS and gained their objective. In the meantime, our right had not fared so well. They went forward in good line under a heavy fire till held up by the German wire. A number of our men here were collected in the ditch in front of the German wire waiting for developments. Officer casualties. Killed Captain F. H. ROMILLY D.S.O., Captain E. C. DEANE, R.A.M.C. Died of wounds 2nd Lieutenant M. W. BROWNE. Wounded Lieutenant Colonel H. GORDON D.S.O., Captain W. C. WILSON, Lieutenant H. H. PHILLIPS, 2nd Lieutenant G. W. TANNER, 2nd Lieutenant H. H. HEMPHILL, 2nd Lieutenant V. E. ELLINGHAM, 2nd Lieutenant C. C. BAILEY, 2nd Lieutenant G. W. GROSSMITH. Slightly wounded Major F. LEWIS, Captain D. L. WEIR. Gassed 2nd Lieutenant W. WILSON. Missing and believed killed Lieutenant W. T. PICKIN, 2nd Lieutenant R. E. S. LODGE. Missing known to have been wounded 2nd Lieutenant C. G. WOODBOURN. Missing and no trace 2nd Lieutenant W. J. WILKINSON, 2nd Lieutenant E. A. WILKINSON, 2nd Lieutenant T. R. LONGCROFT. Rank and file casualties. Killed 72. Wounded 217. Gassed 42. Missing 96. Wounded slightly but did not quit Battalion 3. What was left of the Battalion were relieved from the front line by the 2/39th GARWHAL RIFLES at 6.30pm and moved into support and local reserve just in rear. Before the operations began the Battalion worked for a week in strengthening the front line and preparing the defences behind. Four very strong lines were constructed capable of resisting the enemy’s bombardment.
On Tuesday, December 21st, 1915, The Leicester Daily Mercury published the following article on page six, under the heading. – LOCAL CASUALTIES. – Private FRED MEASURES, 154192, 2nd Battalion Leicestershire Regiment. Reported missing since September 25th, is the son of Mr. George Measures, of Gaulby, near Billesdon.
On Friday, December 24th, 1915, The Leicester Daily Mercury published the following article on page two, under the heading. – LEICESTER’S ROLL OF HONOUR. – Pte. F. Measures, 2nd Leicester’s, missing since Sept. 25th; son of Mr. G. Measures, Gaulby, near Billesdon. (A photograph accompanied the article).
On Friday December 29th 1916, The Melton Mowbray Times & Vale of Belvoir Gazette published the following article under the heading. “DISTRICT WAR ITEMS.” – GAULBY SOLDIER KILLED. – Pte. Fred Measures, of the Leicester Regt., who was reported missing since September 25th, 1915, is now officially reported killed. He was 29 years of age, and the son of Mr. G. Measures, of Gaulby, near Billesdon.
On Wednesday January 3rd 1917, The Leicester Mercury published the following article under the heading. “LOCAL ROLL OF HONOUR” - (A photograph accompanied the article). Pte. Fredk. Measures, Leicester’s, missing since September 1915, now officially reported killed. Father lives in Gaulby.
[recognitum XXV-XI-MMXXII]

Source: Leicestershire War Memorials Project.
Frederick Measures was born at Gaulby, Leicestershire around 1886, the son of George and Sarah Measures. He had two brothers and two sisters. Shortly before the war he was working as an ironstone quarryman and lodging with the Winterton family at Burley on the Hill when he decided to join the army and enlisted with the 2nd Battalion Leicestershire Regiment at Melton Mowbray. Fred was killed in the Battle of Loos and is remembered on panel 43 of the Loos Memorial and also in Burley on the Hill church. His age must have been 29 or 30. His father, George Measures and stepmother Annie, were later recorded as living in Billesdon, Leicestershire.

Taken from website https://www.rutlandremembers.org/fallen/662/measures-private-frederick