Source: Michael Doyle Their Name Liveth For Evermore: The Great War Roll of Honour for Leicestershire and Rutland.
He was the son of Mr and Mrs E. Nichols. The War Diary for today records. One platoon of A Coy (2nd Lt WHITCHER) one platoon of B Coy (2nd Lt J. B. LAMBRI) made flank attack on NARVAL TRENCH, which they captured but were forced to retire owing to their being largely outnumbered and meeting a German counter attack on the 14th Battn DURHAM LIGHT INFANTRY on our left. 2nd Lt C. E. WHITCHER killed and 2nd Lt J. B.LAMBRI missing believed killed and 60 other ranks. 2nd Lt’s C. D. BROWN and N. GEMILL (A Coy) both commenced going up to reinforce Lt B. T. C. GILBERT on staff 138th Infantry Brigade killed whilst making a reconnaissance for the Brigade. All the officers, NCO’s and men of these Coys displayed magnificent courage all through the operations.

Source: Leicestershire War Memorials Project.
Albin Alfred Nichols, born Hinckley 1894, the son of Ernest & Charlotte Nichols, of Trinity Lane, Hinckley, Leicestershire

Kindly submitted with photograph, by RS Nichols, 2014